[All photos via Refinery 29 & J Crew]
Every so often a brand will come out and say ‘Y’know scrap the models…let’s go with ‘real’ people for this ad’. It can be hard to pull off but sometimes really amazing things can happen.
This is what J Crew have done. Already an advocate of promoting personal style their latest ad campaign showcases 11 different looks from 11 very different people. They’re almost like billboard sized ‘What I’m wearing today’ shots and showcase each individual’s personal take on the J Crew brand.
Featured in the campaign are the likes of Caroline Issa, Tank Magazine’s fashion director (above); Linda Roden of Rodin Olio Lusso; Spencer Lyons (Field Advocacy Director of the American Cancer Association; Alice Lane (a make-up artist) and (my personal favourite) Tumblr’s David Karp.
What I think I love most about this campaign, and ones that are of a similar nature, is the showcasing of personality in the shots. These are not models who are preened into posing in a certain way and there’s no pressure to produce the perfect pout. The shots are dynamic, different and the clothes form a part of their story.
What do you guys think?
Let us ‘normals’ do the modelling from now on? Or let the experts keep their day jobs? ;)
[If you want to see the rest of the campaign check it out on Refinery 29]
Keep on wishing…
R.xoxo