Youtube is DEAD! Or so the critics say. If I’m being honest, I’m bored of conversations that proclaim lack of creativity and original content on Youtube in favour of sponsored videos, ‘hilarious’ challenges and vlogs. Yes, the generic content rises to the top but that shouldn’t stop us from looking a little harder at where the good stuff actually is.
From where I’m standing Youtube is positively thriving. And what is super encouraging is that I’m finding that some of the best content on the platform is coming straight from female content creators.
I’ve never been a fan of the world ‘small’, I feel like it diminishes the accomplishments of the Youtubers themselves, many of whom have been vlogging for just as long as their so-called ‘famous’ counterparts. So rather than focus on subscriber count here are some of my favourite underrated female Youtubers who are kicking some serious butt right now.
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I find it so hard to find book vloggers that 1. genuinely enjoy, and 2. don’t pander too much to reviewing exclusively popular YA content. Sometimes I fancy something a little different from the book community and that’s where Kristin comes in. Her videos are utterly lovely to watch and her reviews are so refreshing in a Booktuber world that celebrates a lot of the same genres.
Favourite video: Real life geeks who inspire me
Yolanda approaches her videos in a very old school vlogging kinda way which is great for facilitating thought provoking discussions on race and representation from a Latina perspective. Yolanda’s content is so varied there is bound to be a video you fall in love with.
Favourite video: Women of Color Suffragettes
Ariel was probably one of the first Booktubers I subscribed to and I always look forward to seeing her pop up on my feed. Though she obviously has her fair share of book reviews still going up, she’s since branched out into more general literary content, travel vlogs and general pop culture content all of which is definitely worth watching.
Favourite video: The Book Purge
Journalling, art, and creativity Tiffy’s channel is just full of general aesthetic loveliness. I’m not sure how I stumbled on her Channel, but I’m so glad I did as her videos are just so soothing and relaxing to watch. Also just an FYI she has a killer Instagram account too.
Favourite video: My favourite essentials for journalling
Another fantastic woman of colour currently killing it on her channel! Ahsante’s vlogs are pack full of to the point opinions and thought provoking content. Also if you have your eyes set on Ivy League? Ahsante’s your girl. Her How to get into Harvard series is utterly fascinating to watch, even though I’m now past College age.
Favourite video: A year uncharted
Repping the LGBTQ community, Rowan makes videos on pop culture from a queer perspective. Her videos are both eloquent, unapologetic and intelligent, covering a wide range of topics including pop culture tropes, diverse representation and feminism.
Favourite video: Why Are There No Gay Characters in Kid’s Films?
If you’re a fan of Rosianna Rojas or Leena’s content then Jesse very much comes in the same vein. As well as your standard favourites videos (after which I always end up with a list as long as my arm of things to check out) she also posts amazing thought pieces on political and current issue topics. She may only have a handful of videos compared to most but her voice is definitely one of the most engaging on the platform.
Favourite video: The value of trying
Alison is my latest discovery, so is currently a firm favourite of mine. It’s been a long time since I’ve watched a Youtuber and thought ‘wow she just gets it, she just gets me so well’. Her honest vlogs fill me with hope that there is some really amazing Asian talent being fostered on the channel and it’s been great going back into her older videos to see how much she’s already grown as a content creator.
Favourite video: “Ew… What’s that?” – this Asian’s worst nightmare
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And this is just the tip of the iceberg! Let me know in the comments your favourite underrated content creators (no matter the gender!)